The Russian beer market has undergone significant transformations in recent years. 2024 brought growth and new opportunities, but 2025 was a turning point: demand began to decline, and producers faced rising costs and increasingly complex regulations. Against the backdrop of domestic challenges, exports unexpectedly became an important growth point for many companies.

Brewers actively localized supply chains, expanded their product ranges, and experimented with new formats, from craft beer to non-alcoholic beverages. Classic beer remains the backbone of the market, while dynamic segments help ease the pressure. The industry is learning to operate under new conditions.

Brewers face the challenges of maintaining profitability, finding export markets, and adapting to changing rules of the game. Regulatory changes and dependence on imported raw materials require fresh strategies. Market consolidation presents both challenges and opportunities for leaders.

Brewing is an important part of Russian culture and economy. Today, constructive dialogue between business, associations, and the state is necessary to find a balance between the challenges and prospects for the industry's development.