Conference
«Beer Stories: Continued...»
April 15 | Wednesday
11.00 – 13.00
Conference-hall,
pavilion 1
pavilion 1
We invite everyone to attend the annual conference “Beer Stories: Continued...” The event will bring together representatives of business, government, and industry experts. The conference will be useful for brewery managers, brewers, and professionals working in the production of beer, cider, poire, and mead.
- WHO IS THE CONFERENCE FOR?Owners of breweries and low-alcohol fermented beverage factories, chief engineers, technologists, quality and procurement specialists, as well as producers of cider, poiré, and mead.
- INVITED PARTICIPANTSThe conference will bring together representatives of business, government agencies, and experts. Representatives from the Ministry of Finance, Ministry of Industry and Trade, TC 175, and Rosalkogoltabakkontrol have been invited.
- TOPICS AND QUESTIONSWe will examine government regulation and its impact on business, raw material security strategies, export and innovation opportunities, and market consolidation issues. Experts will share practical solutions and successful adaptation case studies.
- Market transformationThe Russian beer market has undergone significant transformations in recent years. 2024 brought growth and new opportunities, but 2025 was a turning point: demand began to decline, and producers faced rising costs and increasingly complex regulations. Against the backdrop of domestic challenges, exports unexpectedly became an important growth point for many companies.
- 2024–2025: From optimism to adaptationBrewers actively localized supply chains, expanded their product ranges, and experimented with new formats, from craft beer to non-alcoholic beverages. Classic beer remains the backbone of the market, while dynamic segments help ease the pressure. The industry is learning to operate under new conditions.
- 2026: New horizonsBrewers face the challenges of maintaining profitability, finding export markets, and adapting to changing rules of the game. Regulatory changes and dependence on imported raw materials require fresh strategies. Market consolidation presents both challenges and opportunities for leaders.
- Why is this important?Brewing is an important part of Russian culture and economy. Today, constructive dialogue between business, associations, and the state is necessary to find a balance between the challenges and prospects for the industry's development.
Schedule
11:00 – 11:10
11:00 – 11:10
Opening of the conference
Olga Averyanova, Member of the Board of Directors of the Moscow Brewing Company, Chair of the Expert Council of the Commission of the All-Russian Public Organization “OPORA RUSSIA”
11:10 – 11:30
11:10 – 11:30
Technical Regulation of the Eurasian Economic Union "On the Safety of Alcoholic Beverages." Status of the approval of amendments. Entry into force of TR 047.
Alexander Korobutov, Deputy Director of the Department of Customs Policy and Alcohol Market Regulation at the Russian Ministry of Finance
11:35 – 11:55
11:35 – 11:55
Overview of the beer market. Regulatory, supervisory, and preventive measures. Results of the provision of the public service for inclusion in the Register of Brewers
A spokesperson for the Federal Service for the Control of the Alcohol and Tobacco Markets (Rosalkogoltabakcontrol)
12:00 – 12:20
12:00 – 12:20
Новые стандарты для пивоваренной продукции и планы на будущее
Alla Danilovtseva, Deputy Director General for Research at Rosspirtprom JSC, Chair of Technical Committee TC 175 "Brewed Products and Non-Alcoholic Beverages"
12:25 – 12:45
12:25 – 12:45
Russian Beer Days 2026: Standards and Terms of Participation
A spokesperson for the Ministry of Industry and Trade
12:50 – 13:10
12:50 – 13:10
Regional restrictions on the distribution of beer and low-alcohol fermented beverages
Dmitry Drobyshevsky, Director of External Communications at TARCOs LLC
Conference moderator
- Olga AveryanovaMember of the Board of Directors of the Moscow Brewing Company, Head of the Expert Council of the Commission of the All-Russian Public Organization “OPORA RUSSIA”
Conference co-organizer
All-Russian Public Organization of Small and Medium-Sized Enterprises “OPORA RUSSIA”
OPORA RUSSIA's activities are aimed at resolving pressing issues in a wide range of areas that Russian entrepreneurs face in their daily business practices: legal protection, attracting financing, obtaining state support, establishing business contacts within the entrepreneurial community, and many others.
A complete list of activities is available on the official website.
OPORA RUSSIA's activities are aimed at resolving pressing issues in a wide range of areas that Russian entrepreneurs face in their daily business practices: legal protection, attracting financing, obtaining state support, establishing business contacts within the entrepreneurial community, and many others.
A complete list of activities is available on the official website.