Conference "What changes await the beverage industry in 2025"
April 15 | Tuesday
14.15 – 16.15
Conference Hall A, Pavilion 1
Experts note that every year the number of factors influencing the development of the beverage industry is growing, and the environment in which companies operate is fluid and constantly changing. What changes await the industry in 2025 and the main question - how to navigate companies in the new reality and successfully continue development?
At the conference, these and other questions will be answered by employees of the Soyuznapitki apparatus, as well as representatives of the scientific community and analysts.
At the conference, these and other questions will be answered by employees of the Soyuznapitki apparatus, as well as representatives of the scientific community and analysts.
Topics of discussion
During the conference, Soyuznapitki experts will present a comprehensive analysis of the market and discuss the issues that will have a significant impact on the industry in 2025.
- Top trends in the beverage industry 2025 from a market analytics and big data perspective;
- Key external and internal factors that will influence the beverage industry in 2025;
- How companies can navigate legislative changes, what to look out for and how to avoid risks;
- Key changes in the sphere of technical regulation, standardization and quality;
- Beverage promotion in 2025: what an effective marketing toolkit consists of and how to create a successful product promotion strategy;
- The role of Soyuznapitki in enhancing the competitive advantage of market participants.
Актуальность темы
The transformation of the beverage industry continues. Over the last 3 years, the landscape of juice, water and beverage brands has changed dramatically, the range of products and the representation of regional producers in federal chains has increased. The first wave of changes has passed which resulted in the emergence of new market leaders and the strengthening of fresh trends in beverage promotion.
The market reality is becoming increasingly complex and multifaceted, and in order to make strategically correct decisions and continue business growth and development, it is no longer enough to have a quality and tasty product. The data available to market participants, knowledge of key trends and detailed risk monitoring and forecasting are becoming important.
The market reality is becoming increasingly complex and multifaceted, and in order to make strategically correct decisions and continue business growth and development, it is no longer enough to have a quality and tasty product. The data available to market participants, knowledge of key trends and detailed risk monitoring and forecasting are becoming important.
In addition to a thorough analysis of market dynamics, it is necessary to monitor all changes in legislation, technical regulation and standardization, marketing and advertising. The beverage market continues to implement electronic traceability of goods, in 2024 there was an increase in excise duty on sugar-containing beverages and exclusion of a number of products, from March 1, 2025 there will be a restriction on the sale of soft tonic drinks to minors, environmental legislation and the system of extended liability of manufacturers are being improved, various regulatory documents are being updated. These are just a small part of the changes that have had a major impact on the beverage industry, and the transformation will continue.
Conference co-organizer
Strategic partner of the exhibition in the direction of soft drinks and juices
Strategic partner of the exhibition in the direction of soft drinks and juices
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Union of Juice, Water and Beverage Producers (SOYUZNAPITKI)The Union of Juice, Water and Beverage Producers was founded in 2002 and unites responsible producers of juice products, mineral waters and soft drinks, which account for more than 70% of the Russian market output. SOYUZNAPITKI pays special attention to fair competition and formation of conditions for progressive development of the Russian beverage industry.
Full list of the Union's activities on the official website.