Panel discussion
"New generation cider: how consumer tastes and preferences are changing"
"New generation cider: how consumer tastes and preferences are changing"
April 15 | Tuesday
16.30 – 18.00
Conference Hall C, Pavilion 1
The culture of alcohol consumption is changing, and, as a rule, these changes start in the youth audience. Generation Z in Russia drinks less and not at all like their parents. Young people prefer low-alcohol and non-alcoholic drinks. Sales of cocktails, light wines, beer and ciders are growing globally due to this customer segment.
In Russia, cider has undergone a significant transformation over the last 6 years - from a little-known drink it has turned into a significant category, widely represented in bar lists and on the shelves of retail stores.
Experts of the panel discussion will discuss why cider is so popular among young people and try to predict the future of the cider market in Russia. The event includes a discussion with the audience, experts and a moderator.
In Russia, cider has undergone a significant transformation over the last 6 years - from a little-known drink it has turned into a significant category, widely represented in bar lists and on the shelves of retail stores.
Experts of the panel discussion will discuss why cider is so popular among young people and try to predict the future of the cider market in Russia. The event includes a discussion with the audience, experts and a moderator.
Moderator of the panel discussion
- Dmitry KarasevFounder and CEO of Cidrology
Co-organizer of the panel discussion
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CidrologyCidrology is the first company specialized in the development of production, marketing, sales and promotion of quality Russian and cider. Cidrology is the science of cider. The company thoroughly studies everything that concerns cider. We are interested in the whole life cycle of this product: from the idea of production of future cider to the peculiarities of consumption of the finished drink.
Read more on the official website.