Unlike other FCMG segments, the alcohol market demonstrates annual sales growth. However, the structure of its consumption has been changing dramatically in recent years.
Alcohol imports to Russia are decreasing, and domestic alcohol fills the vacated niche. There is a trend towards moderate consumption of vodka and a shift in demand towards sparkling and still wines. New categories of alcoholic beverages are gaining popularity on the Russian market.
What will shape the Russian alcohol market in the near future?
Leading representatives of the alcohol market will discuss changes in the picture of consumer preferences, and related changes in the vector of producers' assortment. The round table will also raise issues of excise policy and legislative initiatives.