Soft drinks: rocket growth in the FMCG market!
The year 2024 was a real breakthrough for soft drinks! According to Nielsen research, this category - from sodas and energy drinks to drinking water and fruit juices - has shown incredible growth in the FMCG market, increasing by 26.4% in monetary terms!
But that's not all: in volume terms, soft drinks sales were up 14.1%. The main reason for this growth was the hot summer months, when the temperature in major cities exceeded last year's values by as much as 5 degrees!
In addition, the industry is delighting us with new unusual flavors that have appeared on store shelves. This is especially noticeable in the categories of iced tea, drinking water and carbonated drinks.
It is noted that the most striking example is energy drinks, where during the year were launched drinks including those with exotic combinations. As a result, sales of energy drinks with flavors were twice ahead of the average rates of their category and grew by 34% in volume terms!
The year 2024 was a real breakthrough for soft drinks! According to Nielsen research, this category - from sodas and energy drinks to drinking water and fruit juices - has shown incredible growth in the FMCG market, increasing by 26.4% in monetary terms!
But that's not all: in volume terms, soft drinks sales were up 14.1%. The main reason for this growth was the hot summer months, when the temperature in major cities exceeded last year's values by as much as 5 degrees!
In addition, the industry is delighting us with new unusual flavors that have appeared on store shelves. This is especially noticeable in the categories of iced tea, drinking water and carbonated drinks.
It is noted that the most striking example is energy drinks, where during the year were launched drinks including those with exotic combinations. As a result, sales of energy drinks with flavors were twice ahead of the average rates of their category and grew by 34% in volume terms!