«Over a glass of milk.
A lively conversation»
The future of the beverage market: dairy and alternative products
A lively conversation»
The future of the beverage market: dairy and alternative products
April 14 | Tuesday
13.45 – 15.45
Conference-hall,
pavilion 1
pavilion 1
Dairy and alternative beverages are not competitors, but rather sources of inspiration for each other. How do best practices from each field shape the modern market? How do tradition and innovation help create high-quality, tasty, and sought-after products? We invite you to participate in an open, lively discussion dedicated to finding effective ideas and solutions for the development of the industry.
"Over a glass of milk. A lively conversation" is a platform for honest and constructive dialogue between industry professionals. Here, we will bring together the experience of producers, experts, and enthusiasts to identify successful approaches, learn about working business models, and exchange stories of growth, technological life hacks, and examples of successful collaborations.
"Over a glass of milk. A lively conversation" is a platform for honest and constructive dialogue between industry professionals. Here, we will bring together the experience of producers, experts, and enthusiasts to identify successful approaches, learn about working business models, and exchange stories of growth, technological life hacks, and examples of successful collaborations.
- Who will be interestedThe event will be of interest to those who create products, work in the FMCG sector, are interested in healthy eating, or simply like to keep up with all the latest market trends.
Join us to discuss industry development scenarios, exchange experiences, and look at your favorite drinks from a new angle!
Schedule
13:45 – 14:00
13:45 – 14:00
Analytical Roundup: Growth Map 2024–2025. What’s Growing and Where Growth Is Slowing
Elena Samodurova
An expert analyst in the consumer goods market with over 20 years of experience
Elena Samodurova
An expert analyst in the consumer goods market with over 20 years of experience
14:05 – 14:20
14:05 – 14:20
What do modern city dwellers actually buy? Why does one “functional” drink disappear from the shelves after a month, while another becomes a hit?
Ivan Izmaylov
Sales and Brand Development Specialist at Angry Animal
Ivan Izmaylov
Sales and Brand Development Specialist at Angry Animal
14:25 – 14:40
14:25 – 14:40
Functionality as a New Flavor: Why Consumers Choose Health-Conscious Beverages
Ekaterina Aferieva
Marketing Director of Sportinia Global LLC
Marketing Director of Sportinia Global LLC
14:45 – 15:00
14:45 – 15:00
Designing Meaning and Functionality: How to Package Value So People Will Want to Buy It Three Times
Emil Sunagatullin
Co-founder and Commercial Director of "Fabrika Napitkov"
Co-founder and Commercial Director of "Fabrika Napitkov"
15:05 – 15:20
15:05 – 15:20
Head-to-Head Competition: How to Create a High-Protein Drink in Russia. A Factory’s Practical Perspective on the Economics of High-Protein Products.
Elena Ponomareva
Deputy General Director for Procurement, Molvest Group
Deputy General Director for Procurement, Molvest Group
15:25 – 15:40
15:25 – 15:40
Power in a Shaker: The Protein Boom and a New Consumer Culture. The Shock Milk Case Study: How to Turn a Sports Drink into a Mass-Market Dessert
Alena Goryaynova
Brand Manager for SHOCK milk, SHOCK Milk LLC
Brand Manager for SHOCK milk, SHOCK Milk LLC
Moderators:
-
Vera Mozgovaya
Head of Marketing at NEOS INGREDIENTS, host of the podcast "Over a Glass of White"
-
Наталья Тютикова
Founder of VVM Marketing, Executive Director of the Dairy Industry Marketers Club
Participants:
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Emil Sunagatullin
Co-founder and Commercial Director of "Fabrika Napitkov"
-
Elena Ponomareva
Deputy General Director for Procurement, Molvest Group
-
Alena Goryaynova
Brand Manager for SHOCK milk, SHOCK Milk LLC
-
Ekaterina Aferieva
Marketing Director of Sportinia Global LLC
-
Elena Samodurova
An expert analyst in the consumer goods market with over 20 years of experience
-
Ivan Izmaylov
Sales and Brand Development Specialist at Angry Animal