SOYUZNAPITKI Conference
«New Development Points for the Russian Beverage Industry in 2026»
April 14 | Tuesday
11.15 – 13.15
Conference-hall,
pavilion 1
pavilion 1
SOYUZNAPITKI invites everyone to attend the conference “New Development Points for the Russian Beverage Industry in 2026.” Together with market participants, analysts, and experts, we will discuss the main trends in the beverage market and analyze possible development options for the current year. The conference program will be published in March 2026.
Additional registration for the event is required to attend the conference.
Additional registration for the event is required to attend the conference.
- Market transformationThe Russian beverage industry has undergone a major transformation in recent years: new brands and niches have emerged, technological autonomy has increased, and many processes have been localized. Despite the challenges, companies have managed not only to adapt, but also to strengthen their businesses, focus on promising areas, and develop new categories.
- What happened?The year 2024 was marked by active growth and expansion for most manufacturers. However, in the second half of 2025, experts noted a slowdown: the market faced a decline in consumer activity and the impact of economic and social factors.
- What is going on?In 2026, the industry faces new challenges: finding growth opportunities, developing export markets, growing fast-growing categories, and increasing business flexibility amid industry changes. Additional challenges are posed by changes in the regulatory environment: adjustments to excise taxes, tighter regulation of certain categories, and new parameters for the Russian Export Program.
- The Importance of the ConferenceIn such conditions, it is particularly important to maintain constructive dialogue between business and government. For 24 years, the Union of Juice, Water, and Beverage Producers (SOYUZNAPITKI) has been bringing together market participants to address pressing issues in the industry and promote the interests of producers.
- Technical TourAfter the conference, there will be a technical tour for juice, water, and beverage producers.
The main goal of the technical tour is to broaden the horizons of specialists and improve their skills by introducing them to the latest professional equipment, technologies, packaging, and/or ingredients under the guidance of experienced curators.
No additional registration is required.
Tour curator: Dmitry Pesterev, Director of External Relations, Soyuznapitki
Time: April 14, 1:30 p.m. to 2:30 p.m.
Co-organizer of the conference and Strategic partner of the exhibition in the field of non-alcoholic beverages and juices
The Union of Juice, Water, and Beverage Producers (SOYUZNAPITKI)
The Union of Juice, Water, and Beverage Producers was founded in 2002 and brings together responsible producers of juice products, mineral waters, and non-alcoholic beverages, which account for more than 70% of the products manufactured on the Russian market. SOYUZNAPITKI pays special attention to issues of fair competition and the creation of conditions for the steady development of the Russian beverage industry. A complete list of the Union's activities is available on its official website.
The Union of Juice, Water, and Beverage Producers was founded in 2002 and brings together responsible producers of juice products, mineral waters, and non-alcoholic beverages, which account for more than 70% of the products manufactured on the Russian market. SOYUZNAPITKI pays special attention to issues of fair competition and the creation of conditions for the steady development of the Russian beverage industry. A complete list of the Union's activities is available on its official website.