Panel discussion: «When cider becomes a market: new players with big plans»
April 14 | Tuesday
16.15 – 18.00
Conference-hall,
pavilion 1
pavilion 1
In recent years, new cider projects have appeared on the market that can no longer be called the endeavors of simple enthusiasts experimenting with cider production in their own garages. These are entrepreneurs who have achieved success in other areas of business and invested their capital in the development of cider production. They are creating modern, large-scale, and expensive production facilities, representing a new wave of players in the industry. Each of them comes with a unique vision and individual approach, seeing the potential in this market segment.
Industry experts will discuss the challenges and prospects of the cider market in Russia for 2026.
Industry experts will discuss the challenges and prospects of the cider market in Russia for 2026.
- Who will be interested
- Entrepreneurs and investors — those considering investing in new sectors of the agro-industrial or food business — will be interested in hearing the success stories of the “new wave” and seeing what motivates them.
- Beverage producers — existing and emerging producers of cider, craft beer, and other alcoholic beverages will be interested in exchanging experiences, market trends, and insights from their peers.
- Distributors and retail chains: for those involved in beverage sales, such a dialogue will provide an understanding of market prospects, the emergence of new players, and their commercial strategies.
- Professional community: technologists, marketers, industry experts — discussions of new approaches, promotion strategies, and innovations in production will be valuable for industry professionals.
- Consumers and craft beverage enthusiasts — lovers of quality ciders who follow market developments will be happy to learn what is happening “behind the scenes” of the industry.
Panel discussion moderator:
- Dmitry KarasevFounder and CEO of Cidrology
Co-organizer
Cidrology
Cidrology is the first company specializing in the development of production, marketing, sales, and promotion of high-quality Russian cider. Cidrology is the science of cider. The company carefully studies everything related to cider. It is interested in the entire life cycle of this product: from the idea of producing future cider to the specifics of consuming the finished drink.
For more information, please visit the official website.
Cidrology is the first company specializing in the development of production, marketing, sales, and promotion of high-quality Russian cider. Cidrology is the science of cider. The company carefully studies everything related to cider. It is interested in the entire life cycle of this product: from the idea of producing future cider to the specifics of consuming the finished drink.
For more information, please visit the official website.