Conference «Marketing of the Beverage Industry», published by the industry scientific and practical journal «Beverage Industry»
April 16 | Thursday
11.00 – 12.30
Conference-hall,
pavilion 1
pavilion 1
We invite industry professionals to participate in a specialized marketing conference organized by the industry scientific and practical journal “Beverage Industry.” Experts will discuss key trends and development strategies for the beer, beer-based, and juice-based beverage markets. The event will serve as a central platform for sharing the latest knowledge, best practices, and expert forecasts for 2026.
Attend the conference to be among the first to learn about the latest trends and strategies that will allow your business to stay ahead of market changes!
Attend the conference to be among the first to learn about the latest trends and strategies that will allow your business to stay ahead of market changes!
- Who will benefit from the conference:
- Managers and owners of beverage manufacturing companies,
- Marketing specialists, product managers, market analysts,
- Distributors and retail chains,
- Experts in product range development and innovation.
- Why is it important to visit?The beverage market is changing rapidly:
- New types of products are appearing,
- Consumer behavior is changing,
- Competition is intensifying,
- The regulatory environment is changing.
By attending the conference, you will:- Receive unique insights from industry leaders,
- Learn about hidden market trends,
- Get practical recommendations for effective business development.
Conference Program
- Key trends in the beer and beer-based beverages market in 2025
- Overview of major changes in the beer and beer-based beverages categories
- Analysis of unexpected market trends
- Consumer behavior based on 2024 results and benchmarks for 2025–2026
- Factors that led players to success in a saturated market
Alexander Sosnovikov
Head of New Business Development, Nielsen (Moscow) - Current and projected product range at the brewery
- Discussion on expanding the boundaries of the “beer” category
- New approaches to product range development, taking into account modern consumer tastes and expectations
Andrei Bunin
Candidate of Technical Sciences, brewer-technologist, scientific editor of the journal “Beverage Industry” (St. Petersburg) - Juices and juice-based beverages: the global market in an era of change
- Key trends in the global market
- The Russian market: characteristics and challenges for development
- Forecasts and practical recommendations for producers for the next five years
Daria Kutuzova
Executive Director, FIRMA INKOS LLC (St. Petersburg)
Co-organizer of the Conference
Industry journal «Beverage Industry»
Industry journal «Beverage Industry»
The Beverage Industry magazine has been published since 1998. Each issue contains information on production technology, production equipment, beverage containers and packaging, raw materials and ingredients, as well as marketing research. It has a circulation of 4,000 copies. It is published four times a year. The editorial staff of the Beverage Industry magazine sends out a weekly electronic newsletter, Beverage Industry NEWS, which contains the latest news from the beverage production market. For more information, visit the official website.