"Branding and Beverage Sales: From Concept to Shelf" Conference
April 16 | Wednesday
16.00 – 18.00
Conference Hall C, Pavilion 1
The conference offers a comprehensive look at the beverage lifecycle. Learn how to create a distinctive brand in the field of production technologies, taking into account the perception of different generations and trends to increase sales. Experts will share the secrets of creating a successful brand of non-alcoholic and alcoholic beverages using effective strategies.
Conference schedule
Andrey Gornov
Conference moderator
Getbrand CEO, ABKR Council member
Getbrand CEO, ABKR Council member
Visibility and categorization are key to sales success in the beverage category
1. Challenges of the modern shelf: new audiences and new risks.
2. Visibility and categorization as sales givers:
(a) Application in the beer category: brew beer;
b) Use in the beverage category: mead Dolche Meile, kvass Sip of Summer, sbiten Zbiten Southern;
c) Use in the wine category: Solano, Villa Krim
1. Challenges of the modern shelf: new audiences and new risks.
2. Visibility and categorization as sales givers:
(a) Application in the beer category: brew beer;
b) Use in the beverage category: mead Dolche Meile, kvass Sip of Summer, sbiten Zbiten Southern;
c) Use in the wine category: Solano, Villa Krim
16:00 – 16:20
Dmitry Ivanchenko
Design Director of DDC Group, ABKR expert
The right label for the right shelf. How to make the target audience believe your product.
16:20 – 16:40
Anna Sobyanina
Managing partner of branding agency A.STUDIO, ABKR ambassador
What trends are shaping shelf retention and how a brand can find growth points
16:40 – 17:00
Anna Alaskina
Senior Depot Development Manager, ABKR expert
Rethinking generational theory in the beverage category
17:00 – 17:20
Denis Schlesberg
Co-founder and CEO of Artonika branding agency, ABKR expert
Technology branding. Why should not only juice have a brand, but also the machine on which it is bottled?
17:20 – 17:40
Arina Lugovskaya
Project manager of REDIN agency, ABKR expert
Gift and limited edition packaging as a channel for brand promotion
17:40 – 18:00
Co-organizer
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Association of Branding Agencies of RussiaABKR's mission is to enhance the reputation of the "Russia" brand in domestic and foreign markets through the creation of successful local brands.
Read more about the association on the official website.