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Conference 
"Russian Brewing Market. Part 2"

March 27, 2024 11.00 - 14.00

Conference hall C

The Russian people's love for beer and natural fermented drinks began a very long time ago. Beer is one of the most ancient drinks, which was respected and loved along with honey and kvass.

The modern Russian beer market is large and diverse. However, it is very difficult to develop the brewing business in Russia today. There are many reasons for this: high competition, “expensive” money, a general decrease in the purchasing power of the population, and the constantly changing and increasingly complex conditions of government regulation.

Conference “Russian Brewing Market. Part 2” is for brewery managers, brewers, as well as professionals working in the production of brewing products, cider, poiret and mead.

FOR WHOM IS THE CONFERENCE

The conference is intended for specialists in the field of beer production: owners of breweries and plants producing low-alcohol fermented drinks, chief engineers, technologists, quality and purchasing specialists, as well as everyone interested in beer, beer drinks, cider, poiret and mead.

INVITED PARTICIPANTS

The event will bring together market participants, experts and representatives of government authorities.

Representatives of the Ministry of Finance, Rosalkogolregulirovanie, and the Chairman of the Technical Committee “Brewing Products and Non-Alcoholic Drinks” were invited to participate.

TOPICS AND QUESTIONS

The conference will discuss issues of government regulation, key changes that await the industry, current directions for business development, problems faced by practicing brewers today and ways to solve them.

Experts will also share their best practices for solving pressing business problems.

MARCH 27, WEDNESDAY
  • 11.00 – 11.10 OPENING OF THE CONFERENCE. WELCOME WORD BY THE ORGANIZERS.
  • OLGA AVERYANOVA, MEMBER OF THE BOARD OF DIRECTORS OF THE MOSCOW BREWING COMPANY, HEAD OF THE EXPERT COUNCIL OF THE COMMISSION OF THE ALL-RUSSIAN NON-GOVERNMENTAL ORGANIZATION “OPORA RUSSIA”
  • 11.10 – 11.40 RESULTS OF THE BREWING INDUSTRY – A VIEW FROM THE REGULATOR’S SIDE

    DMITRY BURTSEV, ASSISTANT HEAD ROSALKOGOLTABACCONTROL 
  • 11.40 – 12.10 ON TECHNICAL REGULATIONS OF THE EURASIAN ECONOMIC UNION "ON THE SAFETY OF ALCOHOL PRODUCTS". STATUS OF APPROVAL OF CHANGES.

    ALEXANDER KOROBUTOV, DEPUTY DIRECTOR OF THE DEPARTMENT OF CUSTOMS POLICY AND REGULATION OF THE ALCOHOL MARKET, MINISTRY OF FINANCE OF THE RUSSIA
  • 12.10 - 12.30 RESULTS OF THE INTRODUCTION OF THE REGISTER OF BREWERS AND THE PROCEDURE FOR ON-SITE CONFORMITY ASSESSMENT

    REPRESENTATIVE OF ROSALKOGOLTABACCONTROL
  • 12.30 – 12.50 TECHNICAL REGULATION IN THE BREWING INDUSTRY. RESULTS OF 2023 AND NEW TASKS.

     ALLA DANILOVTSEVA, DEPUTY GENERAL DIRECTOR FOR SCIENTIFIC WORK OF ROSSPIRTPROM JSC, CHAIRMAN OF THE TECHNICAL COMMITTEE TC 175 “BREWERY PRODUCTS AND NON-ALCOHOLIC BEVERAGES”
  • 12.50 – 13.10 EXPORT POTENTIAL OF THE RUSSIAN BREWING INDUSTRY

    DMITRY TARASEVICH, MANAGING PARTNER, TARKOS BREWERY
  • 13.10 – 13.30 CURRENT ISSUES OF REGULATING PRODUCTION AND TURNOVER OF BREWING PRODUCTS AND LOW ALCOHOL FERMENTED BEVERAGES

    IGOR KHAVSKY, MEMBER OF THE BOARD OF OPORA RUSSIA, HEAD OF THE WORKING GROUP ON BREWING PRODUCTS AND LOW ALCOHOL BEVERAGES OF THE EXPERT COUNCIL AT THE FEDERAL SERVICE FOR CONTROL OF ALCOHOL AND TOBACCO MARKETS
  • 13.30 -14.00 EFFECTIVE BRANDING - WORK FOR THE FUTURE:
    - BRAND DEVELOPMENT STRATEGY
    - CREATIVITY IN PRESENTATION AND COMMUNICATION
    - TRENDS AND USE OF AI IN BRANDING

    YULIA BRAILOVSKAYA, MANAGING CONSULTANT, DDH BRANDING AGENCY

Olga Averyanova

CONFERENCE MODERATOR

Member of the Board of Directors of ZAO MPK

CONFERENCE PARTNER - 

MOSCOW BREWING COMPANY

Moscow Brewing Company entered the Russian beverage market with its own products in September 2008. The company includes a modern brewery, as well as its own distribution and logistics centers, located seven kilometers from the Moscow Ring Road (Mytishchi) in an ecologically clean area.