Seminar for beer producers “Sales & Marketing”

TRAINING FOR BEER PRODUCERS “SALES&MARKETING”

March 26, 2024 9.30 - 17.30

Conference hall D

Sales and marketing are something without which a successful business cannot exist. And this also applies to breweries, meaderies and cideries, for which it is also important to express themselves in the market and correctly position and sell their product. At the same time, despite the existence of many events dedicated to marketing and sales, there have not yet been industry-specific trainings - and the beer and cider industries have many nuances.

The event is intended for managers, heads of sales departments and marketing specialists of factories and distribution companies. During the lecture day, you will learn how to properly promote your brand, optimize sales and position yourself to end customers.

Program:

MARCH 26, TUESDAY

The program is preliminary. Presentations may be moved in time, topics may be changed or removed from the program, and speakers may be replaced. The final program will be drawn up based on the current political and epidemiological situation.

REGISTRATION, COFFEE BREAK
INTRODUCTION

ELENA TYUKINA, EDITOR-IN-CHIEF, "REALBREW" MAGAZINE
SALES STRUCTURE. CLASSICAL SCHOOL

VIKTOR SASUNOV, BRAND AMBASSADOR OF COLD RIVER BREWERY (WORK EXPERIENCE: OPK HINEKEN, NEVSKY SYNDICATE LLC, PC BAKUNIN)
SALES STRUCTURE. MODERN SCHOOL

VIKTOR SASUNOV, BRAND AMBASSADOR OF COLD RIVER BREWERY (WORK EXPERIENCE: OPK HINEKEN, NEVSKY SYNDICATE LLC, PC BAKUNIN)
HOW TO GET INTO THE ASSORTMENT OF A SPECIALTY STORE

EVGENY SMIRNOV, CONSULTANT FOR THE “A COUPLE MORE” AND “TAKE A DAY OFF”
NETWORKS MARKETING IN THE BEER/CIDER INDUSTRY: SUCCESSFUL AND UNSUCCESSFUL CASES

IGOR BAZANOV, BRAND MANAGER BULLEVIE (WORK EXPERIENCE: ONTAP BARS CHAIN, SIDOROV STRAIT; DADABAR)
SETTING UP WORD OF MORAL RADIO. HOW TO MEASURE AND INCREASE THE EFFECTIVENESS OF SMM OF A BREWERY OR BAR

OLEG KOROTKY, JOURNALIST, PHILOLOGIST, COPYWRITER, MEDIA MANAGER, AUTHOR OF TELEGRAM CHANNEL AND PODCAST “TWO BEERS, PZHLST!”
8 RULES FOR A STRONG SALES TEAM

BIZAR BELKA, FOUNDER OF WE ARE LOCAL SALES AGENCY
INTERACTION OF MARKETING AND SALES

LENA OSOKINA, MARKETOLIST, AUTHOR OF TELEGRAM CHANNEL “DEMENTITY, COURAGE AND CRAFT BEER”
KPI – EXAMPLES OF FORMULAS, SELECTION OF THE OPTIMAL

SPEAKER TBA