“The Power of Marketing”: Dairy VS Beverages

CONFERENCE
“THE POWER OF MARKETING”: DAIRY PRODUCTS VS BEVERAGES

March 27, 2024 12.00 - 14.00

Conference hall F

Exchange of experience between companies is becoming increasingly important.
Collaboration is the key to success, and the business world is no exception. This is due to the global transition to digital technology, which, in turn, blurs the boundaries between different industries, accelerates the process of innovation, and radically changes traditional business models.

The purpose of the conference “The Power of Marketing”: Dairy products VS Beverages - exchange of experience and synergy between the dairy industry and various sectors of the food industry.

CONFERENCE PROGRAM

The conference includes a panel discussion on each topic with the audience, experts and moderators.

Topics for discussion:

Review of the beverage and dairy products market over the past 2 years: which categories are growing and which are falling. What potential do the categories have? What does retail expect from manufacturers?
Who is changing the approach to food consumption. Centennial and alpha generations and their preferences.
Brand strength: brand vs private label. Is a brand a weapon in the competition?
Bold launches of new products in 2023.
Online promotion: creative campaigns 2023.

MARCH 27, WEDNESDAY

12.00 - 12.40 MARKET REVIEW OVER THE PAST TWO YEARS: WHICH CATEGORIES ARE GROWING, WHICH ARE FALLING. WHAT IS THE POTENTIAL OF THE CATEGORIES? WHAT DOES RETAIL EXPECT FROM MANUFACTURERS?

GLEB TIMGANOV, HEAD OF THE DAIRY PRODUCTS CATEGORY DEPARTMENT, FCS “CROSSROAD” | X5 GROUP
KIRILL BONDAREV, HEAD OF THE MANAGEMENT OF THE CATEGORY OF SOFT DRINKS, BEER, FTS “PEREKROISTOK” | X5 GROUP
12.40 - 13.20 BRAND IS A WEAPON IN COMPETITION?
EKATERINA DURR, DEPUTY HEAD OF MARKETING SERVICE DEPARTMENT, EKONIVA
NATALIA SPITSYNA, HEAD OF MARKETING DEPARTMENT, ALPINA LLC
13.20 - 14.00 NEW PRODUCT LAUNCHES IN 2023

OKSANA FROLOVA, MARKETING DIRECTOR, UNAGRANDE COMPANY
SPEAKER TBA