BOOK A STAND

PANEL DISCUSSION
“CIDER MARKET: FROM ORIGIN TO MATURATION”

March 27, 2024 14.30 - 15.30

Conference hall C

Cider has undergone a significant transformation over the past 6 years - from a little-known drink it has become a significant category, widely represented in bar lists and on retail store shelves.

The period of “childhood” in the industry has already passed, the stage of growing up has begun. In 2018, there were only a few cider mills in Russia, but today their number exceeds a hundred. Cider festivals and specialized conferences are held, and a significant expansion in the representation of cider in large retail chains indicates that it has become widespread and in demand.
Experts who will take part in the panel discussion will try to predict the future of the cider market as it matures.

Experts who will take part in the panel discussion “The Cider Market: From Origin to Maturation” will try to predict the future of the cider market at the stage of its maturation.

IN THE PROCESS OF FORMATION

PANEL DISCUSSION PROGRAM

Discussion with the audience, experts and moderator.

Representatives invited to participate:
- large cider production,
- craft cidery,
- retail,
- cidreria bar.

Dmitry Karasev

DISCUSSION MODERATOR

Founder and CEO of Cidrology

The following will take part in the discussion:

Alexander Kazakov

Founder of the Zapovednik cidery

Olga Negur

Co-founder of We Cidreria

Kirill Bondarev

Head of Category Management
Juices, soft drinks, beer
FTS "Perekrestok" | X5 Group

CO-ORGANIZER - CIDROLOGY

Cidrology – this is the first company specializing in the development of production, marketing, sales and popularization of high-quality Russian cider. Our discipline is cidrology - that is, the science of cider. We have carefully studied and continue to study everything related to cider. We are interested in the entire life cycle of this product: from the idea of producing future cider to the features of consuming the finished drink.