Anna Gundarina
GLOBAL RETAIL TRENDS IN THE ALCOHOL CATEGORY FOR 2024
Executive Director of the REDIN design agency
Agency owners will tell manufacturers of dairy products, soft drinks and alcoholic drinks what mistakes are made in the process of developing brands, what tools help increase profitability, and demonstrate the most striking cases in different categories of drinks.
Co-organizer of the conference is the Association of Branding Companies of Russia.
CONFERENCE PROGRAM
March 28, Thursday
- 12.00 - 12.25 WHERE CAN I GET ENERGY FOR ENERGY DRINKS AND OTHER BEVERAGES? CONSUMER TRENDS AND MOODS
VYACHESLAV KHARLAMOV - 12.25 - 12.50 WHAT TRENDS ARE SHAPING THE BEVERAGE SHELF IN 2023: BEVERAGE MARKET ANALYTICS AND RESEARCH, NEW NICHES IN THE BEVERAGE MARKET THAT NEED TO BE TAKEN INTO ACCOUNT WHEN FORMING A COMPANY'S BRAND PORTFOLIO, SUCCESSFUL EXAMPLES OF BRANDS OF NON-STANDARD BEVERAGE CATEGORIES
ANNA SOBYANINA - 12.50 - 13.15 HOW FMCG BRANDS CAN SURVIVE AND GROW IN A CHANGED MARKET
DARIA MEDVEDEVA - 13.15 - 13.40 A NEW APPROACH TO PRESENTING THE BRAND IN NEW REALITIES AND FOR YOUNG SEGMENTS OF THE TARGET AUDIENCE
ANDREY GORNOV - 13.40 - 14.00 HUMAN-ORIENTED BRANDING. WHY EMOTIONS ARE THE MAIN CURRENCY IN HIGHLY CONCENTRATED FMCG MARKETS IN 2024. HOW TO LOOK FOR THE SAME INSIGHTS AND MAKE THE CONSUMER FALL IN LOVE WITH THE PACKAGING IN A FEW SECONDS
BULAT SALAVATOV - 14.00 - 14.25 ALL ROADS LEAD TO RETAIL: CONSUMER EXPERIENCE: BUYING ONLINE AND OFFLINE, WHY OFFLINE WILL NEVER DISAPPEAR, THE FUTURE BELONGS TO STM
DMITRY IVANCHENKO - 14.25 - 15.00 GLOBAL RETAIL TRENDS IN THE ALCOHOL CATEGORY FOR 2024
ANNA GUNDARINA
The conference will be attended by:
Anna Gundarina
Anna Sobyanina
WHAT TRENDS ARE SHAPING THE BEVERAGE SHELF IN 2023
Managing Partner and
CEO of A.STUDIO branding agency
in Novosibirsk
CEO of A.STUDIO branding agency
in Novosibirsk
Vyacheslav Kharlamov
WHERE CAN I GET ENERGY FOR ENERGY DRINKS AND OTHER BEVERAGES?
Creative Strategist at DEPOT BRANDING AGENCY
Daria Medvedeva
HOW FMCG BRANDS CAN SURVIVE AND GROW IN A CHANGED MARKET
DDVB Designer
Dmitry Ivanchenko
ALL ROADS LEAD TO RETAIL: CONSUMER EXPERIENCE: BUYING ONLINE AND OFFLINE, WHY OFFLINE WILL NEVER DISAPPEAR, THE FUTURE BELONGS TO STM
Art Director of the DDC Agency
Andrey Gornov
A NEW APPROACH TO PRESENTING THE BRAND IN NEW REALITIES AND FOR YOUNG SEGMENTS OF THE TARGET AUDIENCE
CEO of Getbrand
Bulat Salavatov
HUMAN-ORIENTED BRANDING
Director of the Compass branding agency
Moderator of the conference:
ANNA SOBYANINA
Managing Partner and CEO of the A.STUDIO branding agency in Novosibirsk. A regular author and presenter of the program "Branding for business" on the radio station "Business FM".
Co-organizer of the conference -
Association of Branding Companies of Russia
The mission is to enhance the reputation of the russia brand in the domestic and foreign markets through the creation of successful local brands.
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