The round table includes a panel discussion of each topic with the audience, experts and moderator.

Topics for discussion:

● Key opportunities to reduce fixed costs in the production of spirits
A consumer's perspective on costs. Typical cost structure excluding direct costs. Some selected cost reduction tools.

● How to build strong teams capable of achieving any set goals (case of Omskvinprom LLC)
Psychotyping as a tool for finding potential leaders. Leadership, or how to develop a potential leader and make him a real one. The “involvement” project or how to create independent teams motivated by results. Development and implementation of values as an evolutionary stage of a project to increase involvement (real corporate culture, not posters on the wall).

● Using category strategies in changing markets. Real cases.
What is category strategy and why the same methods do not work for different companies in different markets and at different times. How to accurately determine which procurement method needs to be applied today? When does David defeat Goliath or why can small companies have better conditions than giants in the same markets? His Majesty the electronic tender - a panacea for procurement activities or an overrated tool? And most importantly: how did we weather the turbulence of 2022 using flexible category strategies?

● Design trends in packaging solutions in the strong alcohol market.
Principles of formation of social trends and their transformation into visual format; consumer expectations and their vision of the strong alcohol segment; trends in the design and construction of packaging for strong alcoholic beverages for 2024.